Tracking your campaigns with URL parameters is essential to gauge the true impact of your marketing efforts. With Lead Forensics, you gain full visibility into which campaigns drive the most engagement, enabling you to make data-driven decisions and optimize your strategy.
To track any link directing visitors to your site, simply add a tracking marker to the URL. Typically, you do this by placing a ? at the end of the link followed by your tracking parameter. For example, let’s say we want to link to our sales solutions page:
https://www.leadforensics.com/services/b2b-sales-and-sales-operations/
If we add ?testlink1, we get this tracked URL:
https://www.leadforensics.com/services/b2b-sales-and-sales-operations/?testlink1
Now, if your original URL already contains a parameter—such as a product page link like:
https://my.site.com/books?bookid=1234
then you’d simply add &testlink1 to track the link while keeping the original parameters intact. This would look like:
https://my.site.com/books?bookid=1234&testlink1
Each unique parameter allows you to identify which specific link was clicked, helping you differentiate campaigns and sources.
In some cases, tools can automatically generate URLs with tracking codes. One widely used format is UTM parameters, which might look something like this:
https://www.leadforensics.com/?utm_campaign=webinars&utm_medium=email
Lead Forensics can track these types of URL parameters, too. Here, utm_campaign=webinars and utm_medium=email tell us this visit came from an email campaign promoting webinars. This information helps you see which campaigns perform best and provides insights into visitor sources.
Within Lead Forensics, you can filter visits by these campaign tracking parameters to analyse both the volume and quality of visits from each campaign. This insight allows you to understand each visitor’s journey through your site, equipping your sales team to engage leads effectively with a clear view of intent and source.
To set up a report on campaign URLs in the portal, open 'Filters,' go to 'Advanced,' and select 'Page Viewed' or 'Landing Page.' Choose the 'Include' option and enter the tracking term you’d like to report on—such as ‘utm_campaign=webinars’. Save the filter with a name, apply it, and you’ll see relevant data immediately if the campaign has already begun. If you set the filter up before the campaign goes live, note that results will only start appearing once the campaign launches and visitors begin clicking the tracked links. For greater visibility on the visitor list, you can also add a conversion to track your campaign. This will allow you to see an icon next to each visit generated by the campaign, which can be particularly helpful when monitoring active campaigns.