Regions are a powerful tool to segment and organize your data, ensuring location-specific visits are categorized into relevant segments. By setting up regions, you can enhance your data analysis, improve targeting, and streamline reporting. Regions can be managed via Setup > Regions and used seamlessly in filters, integrations, and reports, adding precision and efficiency to your workflows.
To help you get started, there are several default regions already in place.
To create a region, first, give the region a name. Ensure you input a name that reflects the region you are creating.
Next, define the location segmentation type, the options available are Countries, UK Counties, Postcodes, US States, or Zip Codes. Note, Postcodes and Zip codes match visits that start with the entered characters.
For Zip Code segmentation, enter the zip codes forming your region in the provided box. You may enter them one at a time or paste multiple entries separated by commas. You can enter only the first two digits of the zip codes so that all visits starting with any of the entered Zip codes will be included in this region.
Once you have added all the zip codes you require, click the add to my regions button. You can edit any existing region using the edit button, or you may delete the region altogether with the delete option.
Once a region has been created, you may use them in your filtering within the visitor list by opening your filter options and navigating to regions and selecting to include or exclude the region you require. You may also use regions as part of your auto categorization. This is found under setup > visitor categorization.